ComEd | An exelon company (TV, radio, OOH, digital & social)
Integrated ad campaign about energy efficiency

Commonwealth Edison Company, better known as ComEd, is one of the largest and most advanced energy companies in the nation. But hey, that doesn't mean its OK to leave your lights on. This awareness campaign was created to remind customers in Illinois to be more energy efficient by turning off their lights and changing their old inefficient bulbs. And what better way to do it than talking light bulbs? Join the fun in the kitchen as Phil the incandescent bulb voices his frustration of being left on and receives a pleasant surprise by his colleagues.